
It seems to be the
Holy Grail of every guy that's picked up a camera and photographed more than his family, his dog and his car, to have his pictures published in a magazine. I sure know I wanted it. It's just not that hard to do. And here's why:
Uma just messaged me saying she missed me. (I like it when my models say things like that. It makes me feel all gooshy inside.) Anyway I went to my picture files and found I'd already shown the two best images of her, including the one that's printed and in my big art folio, and that I'd also shown the next ten or so best images. But her friendly message met me at the laptop here in Korea this morning and I wanted to use a picture of her. So I dug this one out - not in the top dozen of her, but an OK one - and used it. I was desperate for specific content.
Look around at that newsstand. Pictures in the magazines range from stuff by the usual famous guys that readers haven't tired of yet to really bad snapshots of Miss Tiller Disk, USA, in
Farm Equipment and Hot Babes Quarterly. Art and photo editors desperately search for pictures to illustrate stories, for content appropriate to the magazine and even for features about photographers. And they're all deadline-driven. They are desperate for specific content.
So why aren't they knocking down the doors of every guy with a camera? Two reasons, mostly. Art buyers don't know they exist. And the pictures the photographers have aren't anything the editors specifically want.
Now an editor may want a photograph that includes a specific governor's wife eating lunch at a specific place, and we pretty girl shooters are just shit outta luck. Stock agencies send out requests for specific content all the time.
For us though, art buyers
may be interested in our stuff if it is:
a) Unique - no one else does it that way;
b) Outstanding - no one else does it as well;
c) Flexible - anything anyone does we can do better;
d) Is specific enough to interest a specialty pub.
How do we get art buyers to know we exist?
a) Have a very popular website that will hit the top of search engines for unexpected searches;
b) Send them prints (no CDs or emails);
c) Have someone harass them about us;
d) Get lucky.
This is by no means a full tutorial on getting into magazines. I've been in several, and a few books and some top end websites, but I am not a commercial photographer so I really suck at actively selling pictures. My lucky break is that I've been on the web for so long that my three websites have climbed search engine rankings by simply surviving, and art buyers regularly stumble across them.
Just keep in mind that as I scrambled looking for a picture of Uma to put up here, art buyers are scrambling to find content. And as this isn't anywhere near my best picture, it is good enough for the blog. Buyers make the same sorts of choices all the time because of the same sorts of pressures.
Uma von Diehl, photographed in my hotel room in Arlington, Texas, last year. I'd like to believe she was thinking of me when I took this picture, but I doubt it.